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Reprints and Free Articles For Your Organization's Publications
You have our advance permission to reprint any portion of,
or all of these articles. We simply ask that you provide your
readers with proper credit and our contact information and that
you provide us with a clip of the article or contact information
for the publication.
To read an article, click on the title.
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Our previous article entitled Positioning
is Everything discussed the importance of positioning
for strategic marketing and integration. This new article
provides more insight into the importance of positioning
for communicating to your target audience.
Positioning is about communicating your unique selling advantage
or proposition to your target audience in everything you
do. Marketing, sales, customer service. The consistency
helps your customer remember. Can't articulate your unique
selling proposition in less than 10 words? Maybe you lack
clarity about positioning. This article will help you to
achieve that clarity. (949 words)
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Managers want to spend time and money wisely when they
hire the most expensive resources they need to supplement
human resource, executive, and organizational development.
You face a wide array of professionals: coaches, consultants,
facilitators, speakers, trainers, and mentors. What do you
do? Who do you choose? You want a professional who can provide
rapid solutions to your challenges, offer the highest impact
for your organization, and guarantee the highest return
on your investment (ROI). With the right criteria, you can
find professionals with the exact skills and expertise you
need. Understanding of the different skills, services, and
benefits of coaches, consultants, facilitators, trainers,
mentors, speakers, and hybrid forms will lead you to hire
the right resource every time. (4357 words)
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Have you implemented the latest expert's advice to outsource
your call center? Have you implemented your accountant's
recommendation to cut costs with self checkouts? Have you
hired the best advertising agency and implemented your new
luxury brand strategy? And have you been wondering why you
have not reaped the rewards of all this investment?
Most companies implement tactics without integrating them
with their brand image. When operational tactics send different
messages than the marketing communications you are paying
a ton to send out, customers get confused, or worse.
Positioning
Is Everything helps you think about marketing in
a highly strategic way, which helps you eliminate these
strategic errors that instinctively strike customers the
wrong way and hurt your sales and your brand. (1035 words)
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We live in a youth oriented culture. In the US we tend
to worship youth, not wisdom. Hot trends in beauty and health
reflect this. This article discusses six current trends
in beauty and health, from aging baby boomers to new technologies
and new science. (617 words)
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We all think of ourselves as skilled communicators, but
over 90% of management mishaps have a communication misunderstanding
buried in the mix. And over 50% of employees after receiving
their performance reviews, regardless of whether or not
the review is favorable or not, do not know what their bosses
like about what they are doing. They do not understand how
to repeat their own success (or avoid repeating their own
failure). The major reason for this is miscommunication.
This article describes five communications traps to avoid.
(858 words)
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Creating a highly productive workplace can feel like a
juggling act. You need consistency, yet you know you will
be more effective if you take everyone's communication style,
motivation, and individual differences into account. It
can be a challenge. Respect is the key component in both
consistency and supporting your employees individually.
(947 words)
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How often do we hear managers plea for objectivity? Ironically,
the exact opposite is what can set your workforce on fire.
It is passion that ignites the energy in those we seek to
influence. Yes we want objectivity and facts. And then we
want passion too. This article talks to the benefit of integrating
passion into your style as an executive or a speaker. (2059
words)
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Ever feel like your association boards are a bit like a
carousel? For association execs there, year-in, year-out,
the rotation of volunteer boards can be … well, tedious?
Want to assist your new board to hit the ground running
and be more effective than the average board? One thing
that can make a huge difference is facilitated team development
and team building for the board itself. (1508 words)
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Nan Andrews Amish and Liz de Clifford offer guidelines
for how and when to use Power Point to enhance your presentations.
(359 words)
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New York Times article featuring an interview with Nan
Andrews Amish. With companies tightening travel budgets
as the economy continues to stumble, a growing number of
traveling executives are holding business meetings or entertaining
clients in their hotel suites instead of renting traditional
spaces, hoteliers and corporate-meetings specialists say.
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